We are very excited to announce that we are now official importers and distributors of Rogue Ales from Newport, Oregon, USA.
Much like Wellington's craft scene, Oregon is considered by many to be the Craft Capital [State] of the US. This is not necessarily due to their large volume of craft brewing output, but moreso because of local appreciation and dedication to the product by everyone from brewers, to retailers, to drinkers.
Christmas is being well celebrated in Auckland from December 6th this year at Silo Park on the waterfront. Among the festivities, activities, and services will be:
Beautiful light decorations, Xmas tree sales, live music, delicious food, Tuatara beer and Zeffer Cider on tap!, gift vendors and wrapping stations, extended markets, great outdoor films in the park, and most importantly - fantastic weather!
While we're definitely of the opinion that "it's what's inside the bottle that really counts", we've always paid a great deal of attention to how we put ourselves on display as a brand. We closely watch the triumphs and fails of our competitiors in the market, and we know that brand direction, design, and marketing is of vital importance to how people choose to approach your products - both as drinkers and media critics.