A mischief, a disruption, an absurdity of flavour
Odd Company, the Kiwi RTD brand known for doing things a little differently, has officially rebranded embracing the weird, the wonderful, and the wildly flavourful. With a fresh look and a new lineup of liquids, Odd Company is doubling down on its mission to celebrate quirks and shake up the shelf.
The new range features three flavour mashups, each with a cheeky collective noun to match its personality:
• A Mischief of Vodka Mandarin & Yuzu
• A Disruption of Vodka Pineapple & Passionfruit
• An Absurdity of Vodka Raspberry & Lemon
Each combination is low sugar and 6% ABV. The new artwork features stylised fruit mashups, designed to pop on shelf and quickly communicate what’s inside. It’s visual storytelling with a twist.
Available in individual 10-packs of 330ml cans (RRP $30.99), Odd Company’s latest release is delicious oddness at its finest.
“The RTD category has always been very fast moving, and this year we have seen it continue to evolve at pace,” says Cormac van den Hoofdakker, Senior Marketing Manager at DB.
“Consumers are chasing what’s new and what’s trending. To stay front of mind, and front of fridge, brands need to constantly evolve. We tested over 100 liquids and flavour combinations to land on these three. They’re bold, they’re different, and they’re unapologetically Odd,” says Cormac.
“Odd Company’s rebrand is more than a facelift, it’s a flavour-first manifesto for those who celebrate difference, embrace the unexpected, and never settle for ordinary,” says Cormac.
