Hopstock '12 - A Celebration of Peace, Love, and Pale Ale

Hopstock 2012 - a celebration of peace, love and pale ale
Held from August 15 to August 18 in 1969, Woodstock was a three day celebration of “peace and music” which came to define a generation.  The festival, which saw thirty two acts play to half a million people on a farm in the rain, was dubbed by the organisers as an “Aquarian Exposition”.  On May 1 2012, there will be Tuatara Hopstock (http://www.facebook.com/events/396995697000813/) – a celebration of “peace, love and pale ale.”  It promises to truly be an “Epicurean Exposition.”
Hopstock is a four-city simultaneous celebration of Tuatara’s new quartet of hoppy pale ales.   From 5:30pm at selected bars in Auckland, Wellington, Christchurch and Dunedin, there will Tuatara APA (the limited-edition American version), Tuatara APA (the hugely popular Kiwi version), Conehead (a unique green-hopped IPA made with the first hops of the season) and Mayday (a huge Double Imperial IPA).
The Auckland venue is the always awesome Galbraith’s Alehouse (http://www.facebook.com/pages/Galbraiths-Alehouse/190697492909), the Christchurch launch will be at Pomeroy’s Old Brewery Inn (http://www.facebook.com/pages/Pomeroys-Old-Brewery-Inn/85959123329?ref=ts), Dunedin will be served by the ever funky Eureka Café and Bar (http://www.facebook.com/pages/Eureka-Cafe-Bar/108621879218760) while patrons in New Zealand’s Craft Beer Capital Wellington will find the beers upstairs at the Fork & Brewer (http://www.facebook.com/pages/Fork-and-Brewer/196202173778482).  Our brewers, Carl and Mike, will be on hand in Wellington to answer any questions and possibly even buy a few pints for lucky punters.
In addition to plenty of new school social media advertising, Tuatara is going old school with our first ever poster campaign.  Keep an eye out for our cool posters in the main cities.  There will also be a few spares at the launches for those dedicated beer fans who want something special for the bedroom wall.  
Director Sean Murrie says Tuatara is taking a new approach this year with a much greater focus on special events.  “Hopstock is a celebration of hops.  Since we had lots of hops around after the new harvest we decided to use them up immediately and then complain all the way through to next year.  There is definitely a good story around hops at the moment with New Zealand and American hops in high demand.”
Hopstock 2012 – tune in for the “Epicurean Exposition” of four Tuatara pale ales pouring at the same time.  Stocks are limited. 

Hopstock PosterHeld from August 15 to August 18 in 1969, Woodstock was a three day celebration of “peace and music” which came to define a generation.  The festival, which saw thirty two acts play to half a million people on a farm in the rain, was dubbed by the organisers as an “Aquarian Exposition”.  On May 1 2012, there will be Tuatara Hopstock – a celebration of “peace, love and pale ale.”  It promises to truly be an “Epicurean Exposition.”

Hopstock is a four-city simultaneous celebration of Tuatara’s new quartet of hoppy pale ales.   From 5:30pm at selected bars in Auckland, Wellington, Christchurch and Dunedin, there will Tuatara APA (the limited-edition American version), Tuatara APA (the hugely popular Kiwi version), Conehead (a unique green-hopped IPA made with the first hops of the season) and Mayday (a huge Double Imperial IPA).

The Auckland venue is the always awesome Galbraith’s Alehouse, the Christchurch launch will be at Pomeroy’s Old Brewery Inn, Dunedin will be served by the ever funky Eureka Café and Bar while patrons in New Zealand’s Craft Beer Capital Wellington will find the beers upstairs at the Fork & Brewer.  Our brewers, Carl and Mike, will be on hand in Wellington to answer any questions and possibly even buy a few pints for lucky punters.

In addition to plenty of new school social media advertising, Tuatara is going old school with our first ever poster campaign.  Keep an eye out for our cool posters in the main cities.  There will also be a few spares at the launches for those dedicated beer fans who want something special for the bedroom wall.  

Director Sean Murrie says Tuatara is taking a new approach this year with a much greater focus on special events.  “Hopstock is a celebration of hops.  Since we had lots of hops around after the new harvest we decided to use them up immediately and then complain all the way through to next year.  There is definitely a good story around hops at the moment with New Zealand and American hops in high demand.”

Hopstock 2012 – tune in for the “Epicurean Exposition” of four Tuatara pale ales pouring at the same time.  Stocks are limited. 



Cheers from the team at Tuatara

 

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